"Why does Storibord Coffee choose not to roast dark coffee beans?"
In the world of coffee, preferences are as diverse as the coffee beans themselves. Some swear by the bold, roasty notes of a dark roast, while others prefer the nuanced flavors of a lighter roast. At Storibord Coffee, we've made a conscious decision not to offer dark roasted coffee on our menu, but upon request only, and we'd like to share the philosophy behind that choice.
Let's start by addressing the notion of fairness and equal opportunity for dark roast enthusiasts. We believe that enjoying coffee should be a judgment-free experience. Whether you savor the deep, caramelized flavors of a dark roast or opt for a lighter, more vibrant cup, there's no right or wrong way to appreciate coffee.
So why do we steer clear of dark roasts? It all comes down to our commitment to showcasing the inherent sweetness and unique characteristics of each coffee we offer. When selecting coffee from importers, our primary goal is to prioritize sweetness and balance in every cup. We believe that great coffee should exhibit a natural sweetness that shines through, complemented by a pleasing acidity.
When it comes to roasting, our approach is to highlight the distinct flavors that originate from the coffee's terroir—the combination of soil, altitude, and climate that shapes its profile. We view coffee as a reflection of the hard work and dedication of the farmers who cultivate it, and we strive to honor their efforts by preserving the integrity of the beans.
Dark roasting, characterized by prolonged exposure to high temperatures, can diminish the nuanced flavors and aromatics present in the beans. Instead, we opt for lighter to medium roasts that allow the inherent qualities of the coffee to shine. Through careful experimentation and cupping sessions, we determine the optimal roast level for each variety, whether it's accentuating fruity or tart notes or enhancing sweetness.
At Storibord Coffee, we understand that our approach may not appeal to everyone, and that's okay. Just as regional variations exist in culinary traditions, so too do differences in coffee preferences. A pizza in New Haven, Connecticut will be a lot different in style and taste compared to a Chicago pizza. Our aim is not to please everyone, but rather to provide a unique and thoughtful coffee experience that celebrates the diversity of flavors found across the globe.
In conclusion, our decision to eschew dark roasts is rooted in a philosophy that prioritizes sweetness, balance, and the authentic expression of origin. We invite you to join us on a journey of exploration and discovery as we celebrate the rich tapestry of flavors that coffee has to offer. And remember, if you do like dark roasted coffee, please let us know when you order coffee and we can offer that to you.
The story behind the illustration:
This illustration was an AI generated image from my website service. I used it because of how funny it looks and how the AI generator depicted a coffee roaster person. I have no idea what kind of contraption is depicted as being used here, but I don't believe it is anywhere close to any type of coffee roaster machine. I had to keep it. If you know what it is educate me. Leave a comment.
