Is Storage Killing Your Coffee? Now that you have purchase some delicious Storibord coffee. How can you maintain its freshness so you can expect best flavor when you are ready to brew your next cup of coffee? Like all foods, coffee is volatile and has a certain shelf life of freshness before it starts to lose its best qualities. Not all good things last forever. Oddly enough, the roasting process in roasting coffee beans is one of the major reasons coffee turns stale. Ac